The Vegan Prophets is not only a brand, it's a dedicated vegan activism concept. Not only did I want to offer a vegan fashion alternative, but also make vegans feel hype, bold and confident.
I believe it is more effective to try to inspire people, rather than just showing our beliefs.
So while most vegan brands work on similar "go vegan" messages, I chose to bring something new and inspirational.
Why? As a vegan, I know how easily non-vegans litterally freeze their brains the very second they see or hear the word "vegan". Which therefore prevents a deeply genuine understanding of the issue at hand: Respect for animal rights.
This is the reason why, instead of just displaying the word "vegan" or "herbivore" on the outfits, I have opted for designs aimed at inspiring and educating through philosophical, pedagogue and sarcastic messages.
And if you're wondering "Why Prophets?", well, a prophet is a charismatic person with the ability to challenge belief systems by showing exemplarity and a rightful lifestyle. His words and actions are nourished with benevolence so that they can allow man to adopt a state of mind more in accordance with the moral values that they claim: Justice, freedom and dignity.
So from my perspective, any vegan who commits to breaking the quo status by getting people to question an animal abuse lifestyle and belief system… is a vegan prophet. If that's your case, you are a vegan prophet :).