From my perspective, any vegan who commits to breaking the status quo by getting people to question an animal abuse lifestyle and belief system… is a vegan prophet. If that's your case, you are a vegan prophet :).
I believe in the effectiveness of trying to inspire people, besides showing our convictions.
So instead of coming up with some additional "go vegan" designs, I chose to add my share of energy to the animal rights movement with something different: Subtly broadcast vegan oriented messages from people whose legitimacy would be hard to contest.
So, instead of just displaying the word "vegan" or "herbivore" on the outfits, I have opted for designs aimed at inspiring and educating through philosophical, pedagogue and sarcastic messages.
Why? Because as a vegan, I know how easily non-vegans literally freeze their brains the very second they see or hear the word "vegan". Which therefore prevents a deeply genuine understanding of the issue at hand: Respect for animal rights.
So in a nutshell, The Vegan Prophets is not only "another vegan brand", it's a dedicated to consistent vegan activism concept. Not only did I want to offer a vegan fashion alternative, but also make vegans feel hype, bold and confident enough to speak up for the animals in any circumstances.
And if you're wondering "Why Prophets?", well, a prophet is a charismatic person with the ability to challenge belief systems by showing the example and a rightful lifestyle. His words and actions are nourished with benevolence so that they can allow men to adopt a state of mind more in accordance with the moral values that they claim: Justice, freedom and dignity.